We gather on the roads and trails. We ride, we race, we train. And we do these things not as nameless cyclists, but as individuals. We are one in our shared passion, but we are also each unique. Project One honours this fact.
Design every detail of your dream ride, then let us bring your vision to life. We’ll create your bike the way we create every Project One: with the skill that only the most-experienced builders and artists can offer.
When you ride your Project One, you’ll be riding something created by hand by a person who wanted to astonish you, who cared deeply about your vision and who was the only one on Earth who loved your bike before you did.
Keep it on the road with Madone, Domane, Emonda or Speed Concept, or take your dream to the trail with Top Fuel, Procaliber or Fuel EX.
Thousands of colours and design schemes, from boldly simple to outrageously cool, are brought to impeccable life by the best artists in the business.
You can spec every detail to your liking, from wheel set and group to saddle and cable housing, or choose one of our preconfigured combinations.
Pearly Red Lava/Smoky Chrome Swirl
Molten Marble brings the heat. With hypnotising swirls of pearly red lava and smoky chrome, this paint scheme is a real force of nature. Available with or without Trek-Segafredo race team logos on Madone models.
Purple Phase/Deep Dark Blue/Metallic Black
Cosmos is a paint scheme of galactic proportions. Take your ride from ordinary to otherworldly with three phases of colour that fade from planetary purple to deep dark blue to the metallic black of deep space, all dotted with unique, hand-flecked constellations.
Black/Gold Metallic Flake
Up close, the Black Gold paint scheme is as classy as a tuxedo. From a distance, the metallic flake and the raised dimensional logos give it a golden texture and depth.
Prismatic Pearl/Trek Black Matte
Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every colour and shade in the rainbow.
Amethyst/Bright Green/Purple Flip
Refliptive is a new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light like a mood ring (if you’re always in a good mood). This scheme also features reflective logos.
Brushed Liquid Metal/Dark Smoke Tint
No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint.
The six premium Project One ICON designs will turn heads wherever you ride. But if these don’t suit your style, there are plenty of other colour options in Project One. Whether you favour bright and bold or sleek and subdued, start right here to create your dream ride.